UX Design — VR/AR — Web — SEO — Realtime 3D — Digital twins — SoMe — E-Com—
ROKKI
A brand audit is a thorough review and analysis of how a brand is actually perceived – both internally and externally – compared to how it wants to be perceived. It provides a clear picture of the brand’s strengths, weaknesses, and opportunities, forming the foundation for a more consistent, relevant, and distinctive identity.
For a brand identity agency, a brand audit means to:
Map the current state: Evaluate the brand’s visual expression, tone of voice, and positioning.
Analyze perception: Understand how the target audience experiences the brand versus competitors.
Identify gaps: Reveal where the current brand expression differs from the intended identity.
Generate insights: Create a foundation for future strategic and creative decisions – such as a rebrand, communication shift, or new guidelines.
A brand strategy is the long-term plan that defines what the brand stands for, why it exists, and how it should be perceived. It’s the foundation upon which all communication, design, and experience are built.
For a brand identity agency, brand strategy means to:
Define the core: Clarify the brand’s purpose, vision, values, and promise.
Position smartly: Identify what makes the brand unique and relevant to its audience.
Create direction: Provide a clear roadmap for how the brand should express itself and evolve over time.
Brand guidelines are the visual and verbal compass of a brand – a practical tool that ensures consistent and recognizable brand expression across all touchpoints.
For a brand identity agency, this means to:
Define the essentials: Logo, color palette, typography, imagery, icons, and graphic elements.
Clarify the expression: Outline how the brand should look, feel, and sound in different contexts.
Ensure consistency: Help everyone – from marketers to designers and partners – communicate with one unified brand voice.
A communication platform is the strategic framework for how a brand communicates – defining what it says, how it says it, and why.
For a brand identity agency, this means to:
Shape the core message: Define the brand’s purpose, promise, and personality.
Establish clarity: Develop a message hierarchy, tone of voice, and key communication themes.
Build relevance: Ensure that every message connects with the right audience in the right way.
Marketing campaigns turn brand strategy and identity into tangible, creative expressions that engage, activate, and drive measurable results. It’s where the brand’s story comes to life and meets its audience.
For a brand identity agency, campaign work means to:
- Translate strategy into ideas: Develop concepts and stories rooted in the brand’s essence.
- Activate the audience: Create campaigns that inspire emotion, action, and engagement across channels.
Ensure impact: Track, measure, and refine to build both short-term response and long-term brand equity.
Concept
The concept is the basic idea or theme that the campaign is based on. It is the creative spark that inspires the story and sets the tone for the entire production. A strong concept gives the campaign direction and purpose.
Storytelling
storytelling is the art of telling an engaging and coherent story. In campaigns, this means creating a structure with a beginning, middle and end, developing characters, building drama and emotional climaxes, and using visual and aural elements to convey the message in a compelling way.
Together, concept and storytelling form the basis for a campaigns (e.g film) that both touches and entertains its audience.
Filmmaking is a comprehensive process that transforms creative ideas into visual stories. This service covers multiple phases, from conceptualization to finished film, and is designed to create engaging content that can be used for marketing, education, entertainment or corporate communications.
The pre-production phase
The first phase in film production is pre-production. This is where the creative planning and preparations take place. It includes developing ideas, writing scripts, creating storyboards, finding and booking filming locations, selecting actors, and assembling a production team. This phase is crucial to ensure all parts are in place before the cameras start rolling.
The production phase
During the production phase, the actual recording of the film takes place. Here, the director works together with camera crews, lighting, sound engineers and actors to capture the planned scenes. It is an intense and creative period where every detail, from acting efforts to technical equipment, must work smoothly to ensure that all the necessary material is recorded.
The post-production phase
After all the scenes are shot, the project enters the post-production phase. Here the material is edited, special effects and graphics are added, sound and music are mixed, and finally the film is completed. This phase is critical to turning raw material into a coherent and engaging narrative. Post-production also includes color correction and possibly adjusting audio levels to create a professional and polished final product.
Delivery and distribution
When the film is completed, it is delivered to the customer in the desired format and can be distributed through different channels depending on the purpose. Whether for cinema screening, TV broadcast, social media or internal company presentations, we ensure that the film reaches its target audience in an effective and impressive way.
Hoy
UI (User Interface) design and UX (User Experience) design are two important components in the creation of digital products such as websites, apps and software. They are closely related but focus on different aspects of the product development process.
UI design is about how the product looks and is interacted with. It includes the layout of screens, buttons, icons, typography, color schemes, and any other visual elements that the user interacts with. The UI designer's goal is to create an interface that is both aesthetically pleasing and intuitive to use.
UX design, on the other hand, focuses on the overall experience the user has when interacting with the product. It includes understanding and designing user journeys, identifying user needs and goals, and ensuring that the product is logical, easy to understand and solves user problems effectively. UX design is about making the user experience as smooth and satisfying as possible.
Web strategy is a plan or strategy that aims to use the web and digital channels in an effective way to achieve the company's or organization's overall goals and objectives.
A web strategy includes:
Business and target identification, target group analysis, content strategy, technique and platform selection. Design and user experience (UX). Marketing and communication strategy. Measurement and analysis.
Web development includes all the activities involved in creating and maintaining websites and web applications. It is usually divided into two main areas: frontend development and backend development.
Both frontend and backend development are crucial for the creation of functioning, efficient and engaging websites and web applications.
The frontend focuses on the user experience directly in the browser, while the backend ensures that all data and logic required for the website to function correctly is handled on the server. Collaboration between frontend and backend developers is the key to creating a seamless and dynamic web experience.
App development involves the process of creating software or applications that run on different devices such as smartphones, tablets and smartwatches. Just as with web development, app development includes both front-end and back-end aspects, but with special considerations based on device types, operating systems and user interactions. Both front-end and back-end development are crucial for the creation of functional, efficient and engaging websites and web applications.
Studio Nois
Product visualization in 3D means creating realistic, three-dimensional images of a product before or after it is manufactured. This helps companies see and understand how a product will look and function in real life, facilitating design decisions, marketing and sales.
Examples of what types of images you can get: Product images, Catalog images, Interior images, Architectural visualization, Technical illustration, 3D visualization.
XR, or Extended reality, is an umbrella term that includes Virtual reality (VR), Augmented reality (AR) and mixed reality (MR). XR technology creates a blend of digital and physical experiences, where users can interact with digital elements in the real world (AR) or fully immerse themselves in a digital environment (VR).
Oh No Gravity
Animation involves creating moving images by manipulating static images, drawings or 3D models. In film, animation is used to create stories and scenes that are either impossible or too expensive to film in real life. Animated films can be fully animated or combine animated elements with live action. This technology enables creative and visually impressive ways to tell stories.
The invisible made understandable.
Explains how data, energy, products or information flows through a chain or network.
Translates abstract concepts into visual stories using 3D, graphic layers and dynamic camera movements.
Creates clarity in what often only exists as tables, diagrams or text.
Combines realism and graphic precision to show connections between technology, people and the environment.
Leit
A digital strategy is a plan to help businesses achieve their goals online. It includes target audience analysis, digital channel selection, content planning, SEO, social media, email marketing and digital advertising. The goal is to increase visibility, engagement and conversions through a coordinated and data-driven effort.
Web analytics involves collecting, measuring and analyzing data from a website to understand user behavior and website performance. Here, tools such as Google Analytics are used to track traffic, conversions, user interactions and other important key figures. The purpose is to gain insights that help optimize the website's content and features, improve the user experience and maximize the effectiveness of marketing efforts.
SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility in organic search results on search engines such as Google. This means creating quality content, optimizing technical aspects of the website and building links. The goal is to increase organic traffic and improve the site's ranking, which in turn drives more relevant visitors and potential customers to the site.
SEM (Search Engine Marketing) is a form of digital marketing that involves buying paid advertising on search engines to increase website visibility. For a digital marketing agency, SEM means creating and managing paid advertising campaigns on platforms such as Google Ads. This includes choosing the right keywords, creating compelling ads, setting budgets and constantly optimizing the campaigns for the best possible return. The goal is to quickly generate traffic and conversions through strategically placed ads in the search results.
